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Paley, Norton's books list

No.	Title	Publish Year
1.	The manager's guide to competitive marketing strategies	1989
2.	Manage to win : revitalize your business, wrong-foot your competitors	2005
3.	Marketing for the nonmarketing executive [electronic resource] : an integrated resource management guide for the 21st century	2001
4.	Mastering the rules of competitive strategy [electronic resource] : a resource guide for managers	2008